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About Donna and Empty Quester
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Meet Donna Korren
Donna Korren is the founder of Empty Quester™, a community and digital platform changing the narrative around women 45+.
Drawing on decades of experience in advertising, and her lived experience engaging this audience, she helps brands to better understand and reach one of today's most influential demographics.
How Empty Quester Began
Before founding Empty Quester™, Donna Korren built a career in advertising at Vogue, Time Inc. and Elements, a luxury lifestyle magazine she co-founded.
When her youngest left for college in 2018, Donna found herself entering a new chapter alongside millions of other women. Rather than seeing the empty nest as an ending, she saw it as an opportunity to redefine what came next.
That experience inspired the creation of Empty Quester™.
How Donna Works With Midlife Women
Donna began by leading "What's Next?" workshops, helping midlife women to navigate this transformative stage of life with confidence and purpose.
Today, she leads the Empty Quester™ Circle, an exclusive virtual community where women support one another, embrace new opportunities, and redefine what this chapter of life can look like.
Through Empty Quester™, Donna also partners with brands and organizations to help them better understand and authentically engage the influential 45+ consumer.